HEADLINE -- packed full of exciting, compelling benefits to attract your visitors!

SUBHEADLINE -- elaborate on the benefits of reading this letter and create urgency so your visitors MUST read it today!

A great headline can be said in this fashion. I help you with... so that you can...without having to.. In a certain time frame.

ESTABLISH YOUR CREDIBILITY

Sub Headline Qualify Your Company Build Trust

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility.

You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

Now It is Your Turn

AND you must show that you are “just like them.” A great way to accomplish this is by telling a story!

Relate to the problem and relate to your reader.

Sub Headline Show that you genuinely want to solve/handle their BIGGEST problem

One of the most effective salescopy techniques is to begin talking about the biggest problem your target audience has. After all, a niche markets is a group of people who are searching the internet for a solution to a problem and not finding many relevant results.

By starting right in on the problem, you help your readers know they have found the right place, and you begin to connect with them. That connection comes from showing them that you understand and relate to the very problem that brought them to your site in the first place

Before You Can Effectively Write Any Kind Of Sales-Copy For Your Web Site You Must Really Understand The Needs And Problems Of Your Target Market, As Well As The Features And The Powerful Benefits Associated With The Features Of Your Solution -- The Product Or Service You're Selling.

Bullets Features and Benefits

Sub Headline benefits

As you know, communicating the features and benefits of your product or service is crucial in any salesletter. The best way to present these features and benefits are with bullets, since it makes it much easier for the reader to skim through the letter and makes each benefit stand out a bit more.

In order to come up with your list of bullets, you can refer to the feature/benefit list you just created. Basically a bullet consists of a feature and benefit in one or two sentences in the similar format to your headline. You can switch between starting with the feature and starting with the benefit.

TIP: A handy way to tie features and benefits together is to use phrases like which means, so, because, and thanks to...

Here are two examples:

The WRT laptop computer has a long battery life, which means you can work for hours and hours without having to stop and recharge! You will be able to work for hours and hours without having to stop and recharge, thanks to the WRT laptop computers long battery life!

Now It is Your Turn

Simply follow the same process that we used to create your headline with all of the other features and benefits in your list and these will become your bullets.