Adventures in Truth Jim Case Personal Growth Coaching In CA

HEADLINE -- packed full of exciting, compelling benefits to attract your visitors!

SUBHEADLINE -- elaborate on the benefits of reading this letter and create urgency so your visitors MUST read it today!

A great headline can be said in this fashion. I help you with... so that you can...without having to.. In a certain time frame.

Create The Problem You're About to Solve

One of the most effective sales-copy techniques is to begin talking about the biggest problem your target audience has. After all, as you'll remember from your first session with your coach, a niche markets is a group of people who are searching the internet for a solution to a problem and not finding many relevant results.

By starting right in on the problem, you help your readers know they've found the right place, and you begin to connect with them. That connection comes from showing them that you understand and relate to the very problem that brought them to your site in the first place.

Things to Consider

  •  Problem statements make the need for the product or service personal!
  •  Should be descriptive – readers should FEEL the pain of not solving this problem.
  •  Your benefit Here​- emphasized early on?
Adventures in Truth Jim Case Personal Growth Coaching In CA

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ESTABLISH YOUR CREDIBILITY

Sub Headline Qualify Your Company Build Trust

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility.

You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

Now It is Your Turn

AND you must show that you are “just like them.” A great way to accomplish this is by telling a story!

  •  Why did you start the business?
  •  How did you solve the problem that they still have?
  •  What experience do you have?
  •  Why do you understand their problem?
  •  Compile Your Testimonials. It is critical that you have some sort of testimonial to get started with

List Your Product's Features and Benefits

  •  Bullet List Item
  •  Bullet List Item
  • Bullet List Item
Adventures in Truth Jim Case Personal Growth Coaching In CA

Relate to the problem and relate to your reader.

Sub Headline Show that you genuinely want to solve/handle their BIGGEST problem

One of the most effective salescopy techniques is to begin talking about the biggest problem your target audience has. After all, a niche markets is a group of people who are searching the internet for a solution to a problem and not finding many relevant results.

By starting right in on the problem, you help your readers know they have found the right place, and you begin to connect with them. That connection comes from showing them that you understand and relate to the very problem that brought them to your site in the first place

Before You Can Effectively Write Any Kind Of Sales-Copy For Your Web Site You Must Really Understand The Needs And Problems Of Your Target Market, As Well As The Features And The Powerful Benefits Associated With The Features Of Your Solution -- The Product Or Service You're Selling.